The Beatles Move Into Apple Headquarters at 3 Savile Row in London

On this day in 1968, The Beatles moved into their new headquarters in London

After purchasing the Georgian townhouse at 3 Savile Row, London for £500,000 on the 22nd of June, the group quickly renovated and readied themselves to move in. Apple Corps had previously been based at 94 Baker Street and 95 Wigmore Street, though this would be the first time they had a whole building to themselves.

The building featured an office for each of The Beatles and a recording studio in the basement. Most of the Let It Be album was recorded in this studio, and the famed rooftop performance that would be their last as a band was held on the buildings roof. Beatles fans used to congregate outside and were immortalised in a George Harrison song called “Apple Scruffs”. John Lennon and Yoko Ono also ran their early peace campaigns from the building under the name of Bag Productions.

The Beatles stayed at 3 Savile Row for around 18 months in the lead-up to the rooftop concert. The building was later closed for a time before it was purchased by British clothing company Abercrombie and Fitch who used the building first for a children’s line before transforming it to a regular store. Many Beatles fans visit the building even today, and it is a common stop on Beatles tours around London.

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Oliver Cook
ocook1995@gmail.com