07 Dec 1967: The Beatles Open Their Apple Boutique Store
On this day in 1967, The Beatles opened their Apple boutique store in London
In theory, the store was designed to be an aesthetically appealing place where everything was for sale. The stock ended up largely being fashion garments and accessories leading to it’s naming as a boutique store, against Lennon’s wishes.
The store originally had a psychedelic theme, with a large mural outside commissioned by the band. However approval was not sought before the artwork was undertaken and it subsequently had to be removed, replaced with a minimalistic white sign with ‘Apple’ written in cursive. Interestingly this is reminiscent of the changing style of the bands music at the time, between the psychedelic Sgt. Peppers and the stark contrast of The Beatles, or ‘The White Album’ to be released the next year.
Unfortunately, the business did not take long to start losing significant amounts of money. Shoplifting was a constant issue, with customers and staff helping themselves to the stock. The store’s ethos also prevented staff from accusing customers of shoplifting or contacting police. Eventually, the store was announced to be closing in July after only seven month’s in business. Before the shop closed, the band members grabbed the items they wanted, and then gave the rest away to passer-bys.